MasteryMade · Strategic Architecture

Three Funnels. One Infrastructure.
One Destination.

The complete MasteryMade ecosystem — how Expert Intelligence, Labs, and NowPage work together without colliding.

PREPARED FOR FRIDAY STRATEGY SESSION · MARCH 28, 2026

The Core Insight

We're not building products. We're building the expert cloning factory. Every "product" is infrastructure that makes the factory faster, cheaper, and better. NowPage is the infrastructure layer that runs through ALL funnels — the recurring revenue engine that every tier feeds into. The MCP connection is the only tier that scales autonomously.

The Three Funnels

Parallel Paths. Shared Destination.

Expert Intelligence

jasondmacdonald.com
FREE
Expert Assessment
Score + route. Collects lead data into Supabase. Everyone enters here. Determines routing.
$497
Intelligence Brief
5-module IP extraction. Automated, NowPage-delivered. 30-day NowPage trial. First Principles Reflection required for refund.
+$1,000
Clarity Session
60 min. Requires Brief. Calendar slot. You come prepared — brief is already done.
Pay what it was worth — including zero

Build & Monetize

labs.masterymade.com
FREE
"Build Me An Agent"
Live SaaS tool. Golden example + data source in, working agent out. Limited to 1 deliverable, 1 source. They're blown away.
$2,500–3,500
Labs Build Sprint
90 days. "We build your orchestrated workflow with you." Full swarm, not one agent. NowPage included throughout.
UPSELL
Agent Impressed? → Brief
Use Intelligence Brief ($497) to map what ELSE can be agentified. Build solutions from the report for $X.

NowPage Infra

nowpage.ai
FREE
Manual Publishing
Web UI. Drag and drop. What Steve and Suzanne do now. No MCP. Entry point.
$29/MO
Community + MCP
THE unlock. Programmatic publishing. Agents publish autonomously. 1 domain.
The scalable tier — compounds autonomously
$49/MO
Pro — 3 Domains
Analytics. Priority support. Multiple brands or clients.
$99/MO
Team — Unlimited
Unlimited domains. Team seats. Custom branding. White-label.

How The Funnels Feed Each Other

Brief Buyers → NowPage

Every Brief buyer gets 30-day NowPage trial. They experience publishing. Graduate into subscription.

Funnel A → Funnel C

Labs → NowPage

Labs members publish for 90 days. Subscription included. By the end, they're dependent on the infra.

Funnel B → Funnel C

NowPage → Brief

Self-serve publishers who need strategy get routed to Intelligence Brief for the diagnostic.

Funnel C → Funnel A

Free Agent → Brief

Impressed by the demo agent? Brief maps what else in their IP can be agentified.

Funnel B → Funnel A

Brief → Labs

Brief says "build this." Labs is where you build it. Brief becomes the requirements doc.

Funnel A → Funnel B

Session → Everything

Clarity Session surfaces which path fits. Routes to Labs, Forge, or JV.

Funnel A → All

NowPage — The Infrastructure Layer

Runs through every funnel. 95%+ margin. Break-even at 1 customer. MCP tier compounds autonomously.

FREE
Manual UI
Web publishing. No MCP.
$29/MO
Community + MCP
1 domain. Programmatic. Agents publish.
$49/MO
Pro
3 domains. Analytics.
$99/MO
Team
Unlimited. Seats. White-label.

+ $15/mo per additional domain on any plan

All Funnels Converge

The Destination

▼ ▼ ▼

Forge Builds

Biweekly bid. They submit what, why, price, and what makes it interesting. You pick the most compelling.

Not time-for-money. Curating interesting problems that compound your knowledge. Application-based.

Athio.ai / MasteryMade JV

50/50 revenue share. Not sold — earned. The real destination.

By this point you have their assessment, brief, session notes, possibly a Labs build. You know their business better than anyone.

Friday Action Items

  • Labs repositioning: "We build your AI-powered product with you in 90 days." Implementation arm, not teaching cohort. Will's vision.
  • Intelligence Brief at $497: Self-serve, automated. NowPage-delivered. 30-day trial included. Feeds Labs AND JV pipeline.
  • Clarity Session at +$1,000: Calendar slot. Pay what it was worth. Requires Brief. No artificial scarcity.
  • "Build Me An Agent" lead magnet: Steve's model as self-serve SaaS. Golden example + data source in, agent out. Free. Upsells to Labs.
  • Forge Bids: Biweekly. They pitch you. You pick the most interesting problem.
  • NowPage $29/mo MCP tier is THE recurring engine. Every funnel feeds into it. Only scalable tier.
  • No collisions: Assessment → Brief → Session = diagnosis. Agent → Labs = implementation. NowPage = infrastructure. Each tier has one job.