Jason hand-builds 3 custom Forge instances for carefully selected business owners. Each Forge is a personal AI operating system — not a SaaS product, not a chatbot, not a dashboard. It's a living system that runs operations, makes decisions, and compounds knowledge while the owner sleeps.
These aren't templates. Each build is custom-engineered to the owner's specific business, workflows, and strategic goals. The constraint is intentional: 3 builds, hand-selected, deeply integrated.
Forge Builds is the entry point to a larger vision: an agentic venture studio. Each build is not just a delivery — it's a potential portfolio company. The best Forge owners become co-builders, board members, or venture partners. The 3 builds prove the model. What follows is a studio that spins up agentically-run businesses at near-zero marginal cost.
Pulse — Live Notes
The Bigger Game △0
Agentic Venture Studio
Forge Builds is the proving ground for an agentic venture studio. The 3 builds validate that Forge instances can run businesses autonomously. Once validated:
Board model: Forge Build owners can invite Jason/Will to their board. Equity or rev-share. Access to Forge tech stack.
Venture studio: Spin up agent-run startups. Portfolio approach. Jason estimates he's 65% of the way to the agentic startup infrastructure.
Marketplace: Some businesses built in public, some sold. Tokenization per business is on the table (not committed).
Covenant compute credits: Available to subsidize early experiments for portfolio companies.
This is NOT a SaaS play. It's a venture studio. "Why would you even want to do it with other people?" — the agent IS the team.
Pulse — Live Notes
What a Forge Instance Includes △0
Personal AI agent — understands the owner's business, priorities, and voice
Knowledge system — persistent memory, decision logs, pattern recognition
Communication layer — Telegram bot, email integration, dashboard
Compound engine — the system gets smarter and more useful every day it runs
Pulse — Live Notes
Delivery Process △0
Step 1:Alignment call — understand their world. For Round 1, Derek pre-qualifies and sets the call. Jason only gets on calls Derek approves. Produce live brief with NowPage tools (they see the process).
Step 2: Architecture design — map their operations to Forge capabilities.
Step 3: Build sprint — 3-4 weeks of custom engineering.
Step 4: Handoff + training — they learn to operate their Forge.
Step 5: 30-day support — tune, optimize, expand.
Pulse — Live Notes
Cost to Build △0
Component
Cost
Notes
Infrastructure (VPS, APIs)
~$50-100/mo
Hetzner + Claude Max + Supabase
Jason's build time
3-4 weeks
Deep custom work
Ongoing operation
~$200-300/mo
API costs, hosting, maintenance
Aaron productization
Post-delivery
Extract reusable patterns
Derek's time (vetting/relationship)
Rev-share or commission TBD
Owns customer integration layer
Pulse — Live Notes
Cascade △0
Build #1 ships
→ Proof of concept exists (screenshots, metrics, testimonials)
→ Content engine has REAL material to work with
→ Build #2 and #3 close faster (warm leads see proof)
→ Reusable patterns extracted
→ Aaron productizes the repeatable parts
→ If builds reveal venture-worthy businesses
→ Agentic Venture Studio model activates
→ Jason/Will join boards, take equity/rev-share
→ Portfolio of agent-run startups
→ Some built in public, some sold via marketplace
→ Covenant compute credits subsidize experiments
Pulse — Live Notes
Who This Is For
Business owners doing $500K-5M who are drowning in operational complexity
People who think in systems, not tasks
Operators who want leverage, not another tool to manage
Those willing to invest $10-20K for a system that compounds daily
Who This Is NOT For
People who want a chatbot or AI assistant
Businesses that need a dev team (this is one system, not ongoing development)
Anyone who wants to "try AI" — this is for people ready to commit to AI-native operations
Tire kickers, price shoppers, or people who need to be convinced AI works